When it comes to managing your wealth, planning for the future and building a strategy to meet your ambitions, you and your beliefs are front and centre.

But it’s important to share our beliefs with you too. They’re the principles that guide us, so it’s important that you understand how we’ll approach managing your wealth and crucially, whether or not you agree with that approach.

Above all else, your relationship with your planner must be the right fit, so here’s what we believe.

Are we right for you?

Here’s what we believe.

1. Your wealth is the means to an end →

Your wealth isn’t the destination, it’s how you’ll get there. We’re not here to try and ‘beat the market’, chase unrealistic returns or make promises we can’t keep. We’re not just aiming for a return on investments – we’re looking for a return on life.

We’re here to help you to make the very best use of what you have available, to enjoy the best possible life for as long as you can. Your wealth serves your life, not the other way around.

2. You should do things in the right order →

Financial services are made up of multiple strands and overlaps that can make it feel confusing. But you don’t have to attend to it all at once. There’s a natural order to financial planning and we’ll guide you through it.

Protecting your loved ones, protecting your income, dealing with your pension, paying off debt, building up your savings and investing for the future. All of these matter and they all have their time and place in your overall strategy.

3. Focus on what you can control →

You can’t predict where the market will go. You can’t time it, second-guess it or beat it. That’s not a criticism – neither can we, so we don’t try. We put you and your needs at the centre of everything, then we plan a long-term strategy that’s focussed on reaching those goals.

But we do focus on the things we can control – keeping your costs low, having a clear strategy and ensuring you understand what’s going on so you stick to it.

4. It’s essential to understand risk →

How you feel about risk is unique to you, so it’s our job to understand the way you see it. It might surprise you, but sometimes people don’t have the risk profile they thought they did. But we also need to understand that there are many types of risk, some obvious, some less so.

We all know about the ups and downs of the market but you need to be protected against risks like the effects of inflation. The real risk is not having enough money to do the things you want to do.

5. We’re only human →

This one is really important, for you and for us. Human nature can get in the way of financial success, because no matter how strong we think we are, how impervious to setbacks, it’s easy to lose heart, feel rattled when things don’t go to plan, or be tempted by a quick win.

And the same goes for us, we’re human too. We’re not superheroes, but we are experienced, dedicated professionals. We understand the worries that investing can hold, we can sit back and observe market movements, make measured decisions and talk you through what’s happening.