Archive for the ‘Our Clients’ Category

Great day at the golf course

We had a great golf event last Friday at the Collingtree Park Golf Course with a number of our clients and professional connections. It was a glorious day, with the sunshine staying with us for most of the afternoon. 

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Fortitude golf day

We are really excited about the Fortitude Financial Planning golf event being held later today!

A select number of our clients and guests will be joining us at the Collingtree Park Golf Course to enjoy a day of golf and dining. Read the rest of this post

Who are our ideal clients?

The most successful businesses in any profession have a clear idea of the types of clients they work best with, along with a firm understanding of where they can add the most value.

Here at Fortitude we’ve recently undertaken research and analysis to determine our ‘ideal client avatar‘. We have a lot of clients who fit this profile, each with similar needs, values and characteristics. Given all of our recent work on this initiative, we thought we would share our ideal client profile with you on our blog. Read the rest of this post

What do our clients really want?

You might think that this is a pretty straightforward question and therefore easy to address. If we want to know what our clients really want, then all we need to do is ask them - simples!

The thing is that “simple” is not always easy.

Often we meet people who think that they know what they want from us, however as our relationship develops and trust builds, their requirements often evolve into something quite different. Read the rest of this post

Memorable experiences and people we love

Bronnie Ware is a writer and songwriter from Australia who worked in palliative care for many years. She has recently released a full-length book titled The Top Five Regrets of the Dying – A Life Transformed by the Dearly Departing.

The book is a memoir of her own life and how it was transformed through the regrets of the dying people she cared for. It is based on her original blog Regrets of the Dying, which I have copied below. Read the rest of this post

Why the children and superhero theme?

We selected the superhero theme for our new website, featuring children in the photography, because children demonstrate the ability to dream without constraints and to imagine without boundaries. Ask a child “what do you want to be when you grow up” and they will give the most amazing answers. Read the rest of this post